For Ages
3 to 7

Celebrate the 100th anniversary of The Velveteen Rabbit with a stunning new edition of the timeless classic, with illustrations by Erin Stead, Caldecott Medal winner of A Sick Day for Amos McGee.

A cherished, 100-year-old classic gets a fresh and breath-taking new look with brilliant art by Caldecott Medal winner Erin Stead, who has cited this story as an influence on her acclaimed career.

With the full, original story from the 1922 classic, this deluxe, collectable new edition of The Velveteen Rabbit will be the go-to gift for baby showers, birthdays, weddings, and holidays throughout the year.

At first a brand-new toy, now a threadbare and discarded nursery relic, the velveteen rabbit is saved from peril by a magic fairy who whisks him away to the idyllic world of Rabbitland. There, he becomes "Real," a cherished childhood companion who will be loved for eternity. Treasured for generations, and given new life from one of today's most exciting children's book creators, here is a timeless tale about the magic of boundless love.

An Excerpt fromThe Velveteen Rabbit

"What is REAL?" asked the Rabbit one day, when they were lying side by side near the nursery fender, before Nana came to tidy the room. "Does it mean having things that buzz inside you and a stick-out handle?"

"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real."

"Does it hurt?" asked the Rabbit.

"Sometimes," said the Skin Horse, for he was always truthful. "When you are Real you don't mind being hurt."

"Does it happen all at once, like being wound up," he asked, "or bit by bit?"

"It doesn't happen all at once," said the Skin Horse. "You become. It takes a long time. That's why it doesn't often happen to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand."